Television in the United States is free. To pay for programs, there are many advertisements. Often these advertisements are short plays with actors. The following television advertisement is like many others that Americans see daily.

We see a man and his wife at the breakfast table. They have been married for a long time. They are not speaking to each other. They haven't spoken to each other at the breakfast table for years. The husband is reading his newspaper. We can't see his face. The wife looks very bored as she pours a cup of coffee for him. Today, she is using a new kind of coffee for the first time. The husband picks up his cup. He isn't very interested. He tastes his coffee. Suddenly he puts down his newspaper. Something is different.! Can it be the coffee? He takes another taste. It's wonderful! He smiles. He looks at his wife and says in amazement,

"Doris, when did you cut your hair?"

Doris is pleased. She answers, "Two months ago."

Doris asks, "Herbie, when did your hair begin to turn gray?"

He replies, "A long time ago."

Doris says, "Oh, very handsome."

Now they aren't bored any more. Breakfast is different. Has a new kind of coffee changed their lives?

1.In the television advertisement, Doris looks bored because ______.     

A. she doesn't like the breakfast that morning

B. she has been married to Herbie for a long time

C. Her husband doesn't care much for her

D. Herbie isn't interested in the breakfast she cooks

2.The TV advertisement wants to tell the viewers ______.      .

A. to have an immediate try at the new coffee

B. to have a good laugh at the good couple

C. that a nice breakfast must go with nice coffee

D. that advertisements can certainly increase goods production

3.What does the author mean by saying the last sentence?

A. What kind of coffee can change people's lives?

B. How can a new kind of coffee change people's lives?

C. Nice coffee can change one's life.        

D. A new kind of coffee costs quite a lot.

4.This text is mainly about ______.     

A. who pays for TV programs in the United States

B. what a TV advertisement is usually like in the USA

C. why long married couples dislike speaking to each other

D. what made Herbie and Doris not bored any more

 

【答案】

 

1.C

2.A

3.C

4.B

【解析】

試題分析 美國(guó)的電視是免費(fèi)的，所以有很多的廣告，其中一個(gè)廣告在講述一個(gè)新口味咖啡加強(qiáng)了夫妻之間的溝通。

1.C 推斷題。根據(jù)第二段They haven't spoken to each other at the breakfast table for years，主婦厭倦這種生活。丈夫根本就不關(guān)心他。故選C項(xiàng)。

2.A。主旨大意。這是一個(gè)廣告，目的是介紹新產(chǎn)品。故選A項(xiàng)。

3.C  推斷題。通過最后一段Now they aren't bored any more. Breakfast is different.得知廣告的目的是通過新產(chǎn)品改善人們的生活。

4.B 主旨大意。通過對(duì)美國(guó)生活現(xiàn)狀的分析，夫妻之間關(guān)系冷漠，而一個(gè)小小廣告卻打破其中的冰層，突出廣告的功效，更是對(duì)現(xiàn)狀的擔(dān)憂。對(duì)文章大意的把握。

考點(diǎn)  廣告類閱讀

 

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