13．Ahead of so-called Singles'Day on the 11th of this month，2013，online sales have already begun peaking．
The leading e-retail（零售）platform，tmall．com（天貓網(wǎng)），has promoted its fifty-percent-off discount to lure（吸引）consumers．They are also trying to attract buyers through social media．Vice President of tmall．com Wang Yulei says more than 20 thousand online stores have joined the Double 11 Day promotion campaign．This number has doubled．The final number of how many products going to be on sale has not been known yet．But so far，many more products planned to be put on shelves with discounts．
During last year's Singles'Day，tmall．com，together with taobao．com，reached a record of 19.1 billion yuan in sales volume，which considered a hallmark（品質(zhì)證明） in the e-commerce history of China．
Singles'Day was first started by Chinese college students in the 1990s as the opposite of Valentine's Day，a celebration for people without romantic partners．The timing was based on the date：Nov.11-or double 11-for singles．Unattached young people would treat each other to dinner or give gifts to woo that special someone and end their single status．
But now，the Singles'Day has been promoted as a kind of grand craze just for the shopping season kicks-off，thanks to thousands of discounted products being promoted online．
Taobao．com was the first big e-retail platform which used the double 11 idea to promote sales．Taobao．com reached one million yuan worth of sales volume on that day in 2009，when they first promoted the Singles'Day idea．In 2010，that volume increased to 936 million yuan．The figure climbed up to 5.3 billion yuan in 2011，putting huge demand on shipping services．The figure doubled in 2012．
E-commerce is considered to be elbowing out the traditional retailing industry，but the reality is both sides are learning from each other．
9．We can infer from the passage thatA
A．to get rid of the single status is the original wish for those who celebrate Double 11 Day
B．more than 20 thousand products are to be participated in the promotion campaign
C．Chinese University students don't have any romantic partners
D．taobao．com is the most popular network
10．Which of the following is the main idea of the passage？B
A．Why Singles'Day is so popular．
B．Singles'Day promotes online sales．
C．How people celebrate Singles'Day．
D．What the definition of Singles'Day is．
11．Which of the following is TRUE according to the passage？A
A．When taobao．com first promoted the Singles'Day idea，it was a success．
B．Taobao．com reached 2.65 billion yuan in 2012．
C．E-commerce is going to replace traditional business．
D．Tmall．com is the first to make use of the double 11 idea to push sales．
12．Where do you think is the passage taken from？C
A．A Science Textbook．B．A Science journal．C．A Newspaper．D．A book review．
分析 本文是一篇新聞報道．文章報道了淘寶在光棍節(jié)那天線上銷售達(dá)到頂峰，而且銷售額年年攀升．由此可見線上交易已經(jīng)成為年輕人們主要購物方式，光棍節(jié)也已經(jīng)晉升為一種購物旺季大熱潮．
解答 9．A．推理預(yù)測題．根據(jù)文章"The timing was based on the date：Nov.11-or double 11-for singles．Unattached young people would treat each other to dinner or give gifts to woo that special someone and end their single status"可知，光棍節(jié)的原意是給予單身的年輕人請對方吃飯或送禮物來討好那個特別的人的機會來結(jié)束自己的單身狀態(tài)．故選A．
10．B．主旨大意題．全文是報道了光棍節(jié)那天淘寶線上購物達(dá)到頂峰，可見光棍節(jié)對線上銷售的影響之大．故選B．
11．A．細(xì)節(jié)理解題．根據(jù)文章最后一段"Taobao．com was the first big e-retail platform which used the double 11 idea to promote sales．Taobao．com reached one million yuan worth of sales volume on that day in 2009…The figure doubled in 2012．"可知，淘寶采用光棍節(jié)理念促進(jìn)銷售的想法使銷售額年年攀升，可見這個理念是正確的．故選A．
12．C．推理預(yù)測題．此文是關(guān)于生活中的淘寶購物的，無關(guān)科學(xué)，排除AB項．從全文大意看，全文是報道了光棍節(jié)那天淘寶線上購物達(dá)到頂峰，屬于一篇新聞報道．故選C．
點評 本文為新聞報道類閱讀．新聞報道類在英語閱讀理解中是一種特點十分鮮明的題材．因為文章往往呈現(xiàn)出"倒金字塔"的特征，此類題的英語閱讀理解技巧是重點看導(dǎo)語．導(dǎo)語位于新聞報道的首段，高度概括新聞事實，通過它點出新聞的主題，其次尋找關(guān)鍵詞，理解題意，做出解答．
