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科目:高中英語 來源:河南省師大附中2009-2010學(xué)年度高一下學(xué)期期中考試英語試題 題型:閱讀理解
The fact that blind people can see things using other parts of their bodies apart from their eyes may help us to understand our feelings about color. If they can sense color differences, then perhaps we, too, are affected by color without knowing it. Salesmen have discovered by experience over a long period of time that sugar sells badly in green wrappings, that blue foods are considered not agreeable to the taste ,and that cosmetics (化妝品) should never be packed in brown. These discoveries have grown into a whole subject of color psychology (心理學(xué)).
Some of our preferences(偏愛)are clearly psychological. Dark blue is the color of the night sky and therefore connected with calm, while yellow is a day color connected with energy and encouragement. Experiments have shown that colors, partly because they are connected with psychology, also have a direct effect on people’s mind. People in bright red surroundings show an increase in breathing speed, heartbeat and blood pressure. Red is exciting. Pure blue has exactly the opposite effect; it is a calming color. Being exciting, red was chosen as the signal for danger, but a closer study shows that a bright yellow can produce a more basic state of alarm, so fire engines in some advanced areas are now rushing around in bright yellow colors that stop buses, trucks and cars.
53. The passage tells us that salesmen have _______.
A. found out that colors affect sales
B.discovered the relationship between color and psychology
C. tried colors on blind people
D. developed a special subject of color psychology
54. If people are exposed to (置身于) pure blue, _______.
A. their body pressure rises B.they won’t easily feel nervous
C. they want to taste blue foods D. they will feel like buying things
55. The most effective color in the passage for warning people is _____.
A. red B.bright yellow C. dark blue D. green
56. Which of the following do you think is the best title of the passage?
A. Color and Feelings B.Colors and Sales
C. The Blind and Colors D. Preferences for Colors
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科目:高中英語 來源:2011屆浙江省溫州中學(xué)高二上學(xué)期期中考試英語卷 題型:閱讀理解
For shopoholics, the post-Christmas period means only one thing ---- sales! Across the country, prices are reducing sharply on clothing, electronics and home furniture, but London is the place for serious shopping, and you can certainly pick up some amazing bargains.
The sales start on Boxing Day — 26th December, and continue for the month of January, but the keenest bargain hunters get there early to be first through the doors. In Oxford Street queues formed outside shops ahead of before-dawn openings for the start of their sales. At Brent Cross, in north London, more than 1,000 people were queuing at 3.30 am for the ‘Next’ clothing store’s sale which began at 4 am. Some eager individuals even camped outside the shops to be first in the line.
Consumers who hit the shops were rewarded with discounts of as much as 80% as department stores joined the bargain sales. The shops are very crowded as the sales reached the boiling-point, with more than half a million people gathering on London’s West End.
Famous sales include the biggest, most popular shops such as Harrods, Selfridges, Liberty and John Lewis. Department stores are always a good bet — you’re likely to find everything you need under one roof, including much-needed food and drinks!
It’s a good time to stock up on cheap small tools, and there’s no better time to invest in some designer clothes.
Some people are taking their partners shopping with them, and buying their Christmas presents in the sale----a practical but unromantic way of making sure you get the gift you really want. For a less exciting but less stressful shopping experience, online sellers are also getting in on the act with January sales of their own.
The most organized of all are those who are already doing their present shopping for next Christmas, in the January sales!
【小題1】In the sales, people can buy, at a very low price, all of the following except ______.
A.fashionable clothing | B.bestseller | C.TV sets | D.bookcases |
A.a(chǎn)ctually start before the end of December | B.generally last for two months |
C.basically benefit none of the people | D.a(chǎn)re a time to buy Christmas gifts in a romantic way |
A.a(chǎn)ttack the shops | B.a(chǎn)rrive at the shops |
C.a(chǎn)ffect the shops | D.find the shops |
A.January Sales | B.Sales in London at Christmas |
C.Practical but Unromantic Shopping | D.Shopping under One Roof |
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科目:高中英語 來源:2012屆山東濰坊市高三下學(xué)期考前仿真模擬(三)英語試卷(帶解析) 題型:閱讀理解
The personal computer has overtaken the family dog as man's best friend.a(chǎn)ccording to a study.
Researchers found that just 6 per cent of us believe that“ most people rely more on their dog than they do on their PC”,while 67 per cent think the opposite to be true.
Even 38 per cent of dog owners admitted to relying more on their PC than on their dog, although 36 per cent disagreed.
And 71 per cent of 18 to 24-year-old dog owners said they relied more on their computer.
Paul Allen,editor of Computeractive magazine said:“These days you can even you’re your PC for fl walk,provided you have a laptop or tablet.”
“It's only a matter of time until the first PC that fetches your slippers.”
Researchers questioned 2,000 British adults to find out the change modern technology has brought to their home life.
They found that male dog owners are almost twice as likely as female owners to rely on their computer than a canine companion.
Mr.Allen said:“With broadband bringing them global news and newspaper sales falling,the family dog even misses out on the pleasure of taking the paper to his owner.”
But it's not all bad news for obedient dogs.
“The family PC has given dog owners access to a wealth of resources and information that can help with the long-term care that a dog needs,”Mr.Allen said.
【小題1】Who are most likely to rely on computers?
A.Teens. |
B.People in their early twenties. |
C.People in their early thirties. |
D.People in their early forties. |
A.The personal computer has replaced the dog as man's best friends. |
B.The computer and the dog as man's best friends. |
C.Modern technology has brought changes to people's home life. |
D.The dog as a pet will disappear completely from people's life. |
A.the dog can go out for a walk with people |
B.the dog can help people fetch something |
C.the dog can bring people more pleasure |
D.the dog is more likely to follow its owner's orders |
A.human | B.pet | C.family | D.dog |
A.won't have effect on newspaper sales |
B.can't help people take better care of the dog |
C.will drive the dog as a pet out completely |
D.will be able to help people fetch something |
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科目:高中英語 來源:2013屆遼寧省盤錦市第二高級(jí)中學(xué)高三上學(xué)期第二次階段考試英語試卷(帶解析) 題型:閱讀理解
Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.
Advertising is now a scientific business. Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half." Now, all parts of an advertising program are properly measured and researched.
What makes a good advertisement? There have been major changes in advertising in the past sixty years. People read advertisements partly for information and partly for pleasure. Today's advertisements often start with a question, or a puzzle, with the purpose of attracting the reader's attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.
【小題1】The purpose of advertising is ____.
A.to increase product sales |
B.to make a product much better |
C.to spend more money |
D.to reduce the production |
A.Here and there. | B.Again and again. |
C.As usual. | D.At the same time. |
A.A11 the money on advertising was wasted. |
B.Not all the advertisements were well designed. |
C.A11 the managers knew about advertising then. |
D.Managers spent no money on advertising. |
A.Useless. | B.Unnecessary. | C.Important. | D.Wasteful. |
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科目:高中英語 來源:2010-2011浙江溫州中學(xué)高二上學(xué)期期中考試英語試卷 題型:閱讀理解
For shopoholics, the post-Christmas period means only one thing ---- sales! Across the country, prices are reducing sharply on clothing, electronics and home furniture, but London is the place for serious shopping, and you can certainly pick up some amazing bargains.
The sales start on Boxing Day — 26th December, and continue for the month of January, but the keenest bargain hunters get there early to be first through the doors. In Oxford Street queues formed outside shops ahead of before-dawn openings for the start of their sales. At Brent Cross, in north London, more than 1,000 people were queuing at 3.30 am for the ‘Next’ clothing store’s sale which began at 4 am. Some eager individuals even camped outside the shops to be first in the line.
Consumers who hit the shops were rewarded with discounts of as much as 80% as department stores joined the bargain sales. The shops are very crowded as the sales reached the boiling-point, with more than half a million people gathering on London’s West End.
Famous sales include the biggest, most popular shops such as Harrods, Selfridges, Liberty and John Lewis. Department stores are always a good bet — you’re likely to find everything you need under one roof, including much-needed food and drinks!
It’s a good time to stock up on cheap small tools, and there’s no better time to invest in some designer clothes.
Some people are taking their partners shopping with them, and buying their Christmas presents in the sale----a practical but unromantic way of making sure you get the gift you really want. For a less exciting but less stressful shopping experience, online sellers are also getting in on the act with January sales of their own.
The most organized of all are those who are already doing their present shopping for next Christmas, in the January sales!
【小題1】
In the sales, people can buy, at a very low price, all of the following except ______.
A.fashionable clothing | B.bestseller |
C.TV sets | D.bookcases |
A.a(chǎn)ctually start before the end of December | B.generally last for two months |
C.basically benefit none of the people | |
D.a(chǎn)re a time to buy Christmas gifts in a romantic way |
A.a(chǎn)ttack the shops | B.a(chǎn)rrive at the shops |
C.a(chǎn)ffect the shops | D.find the shops |
A.January Sales | B.Sales in London at Christmas |
C.Practical but Unromantic Shopping | D.Shopping under One Roof |
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