閱讀理解
The first Starbucks(星巴克)coffee shop opened in 1971 in Seattle, Washington, in the United States.It was a small coffee shop and it made its own coffee beans.The coffee shop’s business did well.By 1981 there were three more Starbucks stores in Seattle.
Things really began to change for the company in 1981.That year, Howard Schultz met three men.They are the owners of Starbucks.At that time, Schultz worked in New York for a company that makes kitchen things.He noticed that Starbucks ordered some special coffee makers, so he wanted to know something about the company.Schultz went to Seattle to have a look, and he liked what he saw.He wanted to become part of the company.In 1982, the Starbucks owners hired Schultz as the company’s manger.
In 1983, Schultz traveled to Italy.The special atmosphere(氣氛)of the coffee bars there caught his eyes.To Schultz it seemed that Italians spent their daily lives in three places:home, work, and coffee bars.His experience in Italy gave Schultz a new idea for Starbucks back in Seattle.
Schultz created an atmosphere for Starbucks coffee shop that was comfortable and casual(隨意的), and customers everywhere seemed to like it.Between 1987 and 1992, Starbucks opened 150 new stores - and that was only the beginning.By the year 2000, three new Starbucks stores opened somewhere around the world every day!
Today, Starbucks has thousands of stores, including stores in twenty-six countries.Do you know why Starbucks succeed in cities outside the United States?One way is that Starbucks works with local(當(dāng)?shù)氐?stores and restaurants.By working together with a store already in the city, Starbucks has a good understanding of customers in the city.This understanding helps Starbucks open stores in the right places for their customers.
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